Based on the reaction of the pop-up zones, it seemed evident that we would dominate the music charts and shows. There were probably not many other teams that created such a buzz with just their marketing alone this year, and with the pop-up, we secured one of the most important conditions for the Triple Crown All-Kill: public interest. 0

We were able to raise our public awareness to the public by a significant amount with the pop-up zones. Furthermore, since the quality of the pop-up zones was high, much of the public also sought the experience as a healing or dating spot. It appeared that the troublesome Triple All-Kill mission was just within my reach now. Yet, that wasn’t the only thing I looked forward to.0

‘Seems like entering Billboard Hot 100 would be possible too.’ I thought we would enter the Billboard Hot 100 with the ‘Blue Ocean’ song we were preparing for this term. I couldn’t say I was certain of it but there was a good chance.0

‘Out short-form videos are gaining a lot of transaction…’ Short-form videos had been established as a new marketing ploy for idols for some time now,...0