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The content of our gift to our fans was the following: the first item in the box was a sandwich. It wasn’t a sandwich one could commonly see on the streets like SubXXX but the premium kind that was only available in a handful of hottest chain stores in Cheondam Garosugil. It was the kind of place where a customer could freely decide the sauce ratio, bread type, number of inside and main ingredients, and even got ingredients not on the menu if they asked.
The key to this brand’s success was that it would make any sandwich the customer thought of and often trended on social media sites as people shared their own recipes.
“Wow…this is the place where I visited but had to return because the line was too long…”
“Siren is really feeding us.”
Siren members had prepared two hundred of these beforehand and handed them out to the fans who waited for them since morning recording.
“Is this Dong-Jun’s set? It’s a calorie bomb…?”
“This is Tae-Yoon’s set!”
“Wow…Look at Do-Seung’s…chicken breast is the main ingredient…?”
“Why is Yeon-Hoon’s sandwich the only one that’s pink…?”
“Ah, Woon’s sandwich looks the most standard.”
Since it was a sandwich that...
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