Oh Bok-Hee finally gave the first-minute viewership ratings for Hwaranjeon.0

-We kicked off with 17.3 percent in the first minute!0

"Over 17 percent?"0

-Yes. MBS says it's the highest debut since The Hidden Side of Marriage four years ago. Everyone from the drama division to programming is going wild. They're calling it our World Cup semifinals moment.0

The Hidden Side of Marriage had made headlines four years ago as a textbook example of a sensational drama, surpassing 40 percent in viewership ratings. Its first episode had opened with 17.1 percent. Now that record had been broken, and MBS was in a frenzy.0

"What about Queen Jeong-Hee?"0

-That started at 13.2 percent.0

We had expected the numbers to be close, but the gap turned out to be significant.0

"Looks like today's events had an effect."0

Park Chan-Sik had spent more than double the promo budget on Queen Jeong-Hee, but the back-to-back scandals involving Hyun Sang-Beom and himself turned the tide in our favor.0

-That, and thanks to the power of the You & Me fan club. Women in their 30s and 40s seem to be flocking to us.0

You & Me, the fan club for Yoo-Jin and Miso, had gone all out on community platforms, amplifying the earlier incident involving the reporter at Miso's roll call. A subgroup called Miso's Guardians had also rallied hard, drawing strong reactions from parents in their 30s and 40s.0

"From how things are going, our drama should stay ahead for now."0

-That's what I think too, though we'll have to wait and see. I'll...0