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Jo Jae-Kyung announced loudly at the VIP screening of Beyond the Boundary that his own film would be released soon.
"What? Is that true? This time it's a commercial film?"
"But you've only done art films until now. Why the sudden shift to commercial cinema, Mr. Jo?"
"And are you really releasing it without any prior publicity?"
Jo Jae-Kyung responded with a relaxed smile to the reporters' barrage of questions. "I've always wanted to do commercial films. And I believe one week is enough for publicity. As long as the work is good, the audience will naturally come through word of mouth, won't they?"
Most films run their publicity efforts at least two to three weeks, or even up to six months, before their release. However, Jo Jae-Kyung, who CK Entertainment backed, did not.
Choi Sung-Moon had barely managed to calm down, but he instantly flared up again at Jo Jae-Kyung's provocations. "Is that guy out of his mind? How dare he come to someone else's event and pull this nonsense?"
I whispered to Choi Sung-Moon about one of Jo Jae-Kyung's weak points. "Mr. Choi, try provoking him by mentioning that he's a rich kid backed by CK Entertainment. It'll get to him."
"Will that childish tactic really work?"
"Yes. Trust me on this one."
"Alright."
After taking a deep breath, Choi Sung-Moon said loudly, "As expected~ the CK family's young master does things differently. Nationwide release with no proper publicity efforts? Should we start calling you the rich kid director instead?"
At that moment, Jo Jae-Kyung's confident smile faltered for the first...
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