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[Ghostwo Busters, the indie game myth, “Marketing like I’ve never seen before” Interview with the Kim duo]
A few days ago, that kind of review made the headlines on news portals. At the top of them all was:
[Treevy Korea’s withdrawal countdown: Where will the big streamers go next?]
It was finally time for Treevy to withdraw as a new platform emerged: Cheese.
[Korean live platform Cheese begins beta testing today. Big event to commemorate the launch!?]
The moment Cheese’s launch was announced, public opinion turned sour.
— Koreans eat kimchi, so why cheese?
└ lol so true
— Damn, the timing tho
— This timing makes it look so staged, lol
└ Uh oh…
└ haha
— They kicked out the real cheese and now some kimchi is pretending to be cheese, lol
└ ahaha
└ lmaooo fr what is this
Many users heard about Cheese for the first time. Naturally, the reception wasn’t great. Cheese's launch capitalized on the timing, and the optics looked like they had kicked out a generous foreign company offering a 10:0 revenue split. The backlash grew even more intense as Paprika joined in and stirred the pot.
[Pressuring a foreign company to leave and squatting in with a...
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