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Kwon Hyuk-Jin, CEO of the advertising agency Performance, ran a business that thrived on manipulation. His company handled viral marketing campaigns, but that was only the surface. They also pushed exaggerated ads laced with just enough falsehoods to skirt legality. If the price was right, they spread malicious rumors to sabotage competitors.
They’d take on jobs to boost rookie celebrities, laying the groundwork for their rise, while also manufacturing and distributing rumors and dirt sheets to take down more established stars.
On top of that, they ran so-called wrecking channels, scouring the internet for scandals and controversies, seasoning them with just the right amount of spice to turn them into clickbait gold.
In short, if it could turn public attention into cold, hard cash, Performance was all over it, and not in a good way. Even among viral marketing firms, Kwon Hyuk-Jin’s Performance was bottom of the barrel.
Slamming his desk, Hyuk-Jin cursed at his monitor. “Fucking hell, are you kidding me? Does his dumbass think he can change his whole life with one item? It’s gonna be worthless in a couple of months anyway. What? A hundred million won? Does he think ‘a hundred million won’ is some kind of baby’s name?”
But no matter how much money he made off shady business, it didn’t mean much when he had just as many ways to burn through it. Between gambling, women,...
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