Lee Young-Shik, the CEO of a publishing company specialized in cultural travel in Paju, Gyeonggi-do was busy watching the live broadcast of entertainment news on TV. There was a serious expression on his face as he stared, unwittingly transfixed on the screen.0

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[The Breath has achieved over 18 million viewers. It’s the moment when the number one spot in Korea’s movie history has changed owners. Reporter Hyun, what’s the performance or responses overseas?]0

[Yes, it’s still as explosive. In North America, the movie has already topped daily sales with over $80 million dollars on the first day of release in over 4,200 cinemas.]0

[You’re saying that the momentum is still going strong, right?]0

[That’s right. After ranking top for two weeks in North America, it has earned 1 billion dollars worldwide on its third consecutive week. It’s already in the top 10 on box office rankings.]0

[Globally?]0

[Haha, yes, globally.]0

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Knock knock.0

“Come in.” The door opened, and the editor-in-chief entered the room. He was here to inform Lee Young-Shik that it was time for lunch.0

However, Lee Young-Shik spoke first, saying, “Give me just five minutes. I want to finish watching this.”0

“I understand, CEO.” 0

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[...It seems like we can say that the movie will easily climb up to fifth place globally. If this momentum is maintained, I think it’s possible for us to see it go up to the third pla...0