On Danxia Peak, while the cultivators of the Alchemy Hall busied themselves with preparing materials, Luo Chen took the opportunity to summon Sima Huiniang and inquire about the current state of affairs.0

The report was much as he had expected. The Zheng family of Rolling Dragon Ridge had clearly shifted from their usual complacency to a far more aggressive stance.0

The first sign was a noticeable increase in pill production, which now even included a small supply of top-grade Flame Ganoderma pills. These were no minor items; their potency surpassed that of Jade Essence pills by about thirty percent. Second, the cultivators managing the Zheng family’s pill shops had undergone obvious training. They now displayed a new level of energy and hospitality. Though they still could not compare to the Gold Hall female cultivators of the Luo Tian Society, the improvement was visible. Third, the Zheng family had opened a new pill shop between Rolling Dragon Ridge and the outskirts of Tianlan Immortal City. It was fully staffed and kept operational at all times. Lastly, they had cut prices!0

The Flame Ganoderma pills were previously sold at one hundred spirit stones per bottle, and now they have been dropped to ninety per bottle. Even their rare top-grade variant was now going for only one hundred fifty spirit stones.0

With such sweeping changes, it was clear the members of the Zheng family had responded with boldness and firm resolve.0

"They’re not just aiming to take back what they lost. They want more than before," Luo Chen said with a light laugh.0

Sima Huiniang furrowed her brows, a hint of worry in her voice. "President, won’t this affect our growth momentum?"0

"It will have some effect," Luo Chen admitted.0

"Should we consider a countermeasure then?"0

"No need. Let’s observe for now," Luo Chen replied.1

Still, Sima Huiniang looked uneasy. Seeing this, Luo Chen smiled and said, "There’s no need to overthink it. Even if our pace slows a little, we’re still progressing. You have to understand, our Jade...4