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The Goal of Establishing Himself in the Veluriyam Capital

“Heh heh, Brother Tong, what an unfortunate timing. We’ve been using that store and have been considering new plans for it recently. I fear Brother Tong has made a trip for nothing.” Rather than beating around the bush, Tong Tianxiao refused directly.

“House Lord Wei, you’re not deceiving me on purpose, are you? That shop’s business has always been lackluster to say the least. If you rent it to me, I guarantee you at least double the profits. Are you sure you can find success with anything else? In Farmer God Market, it’s a dead end if you don’t deal with pills.” The leader of House Tong nattered on as though he were releasing firecrackers. His words came out in a rapid fire, sounding very arrogant.

Wei Tianxiao was slow and leisurely in contrast, “This is my house’s business, there’s no need for Brother Tong to be unduly worried.”

The leader of House Tong chuckled. “Tell me the secret, what are you planning? You’re not thinking about selling pills are you? Your House Wei, hehe, better forget about pills…”

These words sounded incomparably rude. Even Wei Jie’s face became frosty. However, Wei Tianxiao was still as tranquil as a drifting cloud. “Won’t Brother Tong know the answer as soon as we open for business?”

The lord of House Tong rolled his eyes, then flashed a confident smile. “No matter what you’re planning, you’re still going to end up leasing it to me! Hahaha, farewell.” Who knew where his confidence came from? He arched his hands in a casual salute at Wei Tianxiao, then shook his sleeves and left unceremoniously. Such rude actions didn’t seem at all like a conversation between the leaders of two equally ranked aristocratic houses. This House Lord Tong had seemed to addressing an inferior in everything he said or had done. Even one as shrewd as Wei Tianxiao frowned slightly. He was also obviously dissatisfied with House Lord Tong’s discourtesy.

Wei Jie was a young man after all. He was furious seeing such rudeness, and shouted loudly, “House Lord Tong, I have no idea where your confidence comes from. Our house will never rent that storefront to you, even if we have to let it rot there!”

The lord of House Tong had already stepped outside the door when his figure suddenly froze. He turned his head back abrupt, a cold glint flashing in his eyes. “Isn’t a mere junior like you afraid of the consequences of running your mouth?”

Wei Jie didn’t back down, “Coming to our house and show off, shouldn’t you Tongs be mindful of running your mouth? Why should I be afraid in my own house?!”

House Lord Wei actually smiled in his fury. He was about to speak when Wei Tianxiao’s face suddenly darkened. “Lord Tong, forgive me for not escorting you any further. Farewell!”

Wei Tianxiao was obviously angry as well. He’d courteously called his guest “Brother Tong” previously, and now even his title had changed. They weren’t in the same camp to begin with. Now that this Lord Tong had forsaken any semblance of courtesy, Wei Tianxiao would naturally not keep tolerating his lack of manners. House Lord Tong smiled with unbridled arrogance. He nodded and looked at House Wei’s father and son with a gazed charged with meaning. He smiled in contempt without saying anything further and immediately left.

“Wise nephew Jiang, don’t worry, we of House Wei are men of our words. We’d never rent the store to someone else now that we’ve reached an agreement, to say nothing about a house in a different camp like House Tong.” Wei Tianxiao looked in Jiang Chen’s direction. His words were meant to allay the latter’s fears.

Jiang Chen smiled, he didn’t doubt House Wei’s sincerity. He said with a nod, “Uncle Wei, I’ll take a stroll around Farmer God Market first.”

Wei Tianxiao thought a moment, then nodded. “That works too.” He looked at Wei Jie, “Jie’er, you accompany wise nephew Jiang.”

After taking their leave of Wei Tianxia, Jiang Chen and Wei Jie left the Wei manor and headed towards Farmer God Market. Farmer God Market was one of the three famous street markets in the capital, and even more famous than the Fish and Dragon District. It could almost be said to be the most famous market in the Capital, and the most bustling, thriving one. This wasn’t only the heart of pill provisioning for the Capital. Its influence even spread to seven or eight cities in the surroundings. Rare were the places as flourishing as this one in all those cities. On top of that, in the wake of the pill business, every business and every profession prospered here. Pills, talismans, spirit beasts, formations, spirit stones, weapons and armor…

Every business related to cultivation was included in Farmer God Market. All sorts of stores stood were laid out in endless rows. It was simply a sight to bedazzle the eye. House Wei was clearly no stranger to the market. Although they didn’t play a preeminent role there, and were somewhat marginalized when it came to the pill business, House Wei still had other properties and businesses after all. Otherwise, how would they be able to afford the upkeep for a ninth rank aristocratic house? That being said, Jiang Chen was clearly focusing on the pill market.

Wei Jie explained things carefully to him along the way, presenting in details all the heavyweights of pill dao inside the Market. In the Veluriyam Capital, the seven great emperors were unfathomable and stayed well away from mundane vying. On the whole, the ones controlling the core of the Farmer God Market were the twenty eight great clans, as well the mighty aristocratic houses under these great clans.

In this Market, the first-tier pill sellers numbered more than a dozen, all of them controlled by the great clans. There were even more second-tier ones, numbering in the several dozens, perhaps even more than a hundred. Almost all of them were dominated by the aristocratic houses. The third-tier ones were too many to count, numbering in the hundreds, large and small. The number of these stores seemed very high. But compared to the enormous number of cultivators in the capital, as well as the cultivators from the surrounding cities, the supply from these pill stores was still far from enough to meet all of the demand. After all, there were simply too many cultivators in the various cities in the area. In all seriousness, they were even more numerous than the stars in the sky. Jiang Chen had no doubt about that.

He could remember how prosperous the pill market was even back then in the tiny Eastern Kingdom, how numerous the pill sellers it could host. The Veluriyam Capital’s area of influence was more than ten thousand times bigger, while the realms and levels of the cultivators here were many times more sophisticated. The demand for pills definitely amounted to an astronomical number.

“Brother Jiang, if we were to include all the small operations, the Farmer God Market has ten thousand shops at the very least. Any one of them has some sort of support from certain factions. Our House previously had a pill store that could barely make the cut as a second tier. Afterwards, because of our pill king’s sudden death, House Wei’s pill business instantly suffered a devastating decline. Now, several years later, we’re in an awkward position. The profits are too small, so our House has gradually stopped our participation in the pill market.”

It wasn’t for a lack of desire to participate. Rather, it was simply impossible to do pill business on a large scale without a pill king in charge. There might have been a little profit to be hand, but it would be like a drop in the ocean for House Wei. House Wei had always devoted their effort to inviting another guest pill king, but for various reasons, their wish never came true. This put House Wei in an extremely awkward situation when it came to the pill business. They clearly had a top-notch store in the Farmer God Market, but they could only use it to conduct some other businesses.

Jiang Chen merely listened and looked around without saying anything much. He nodded after Wei Jie’s presentation. “Let’s go, we’ll have a look at every store.”

When playing the pill market, a lone dragon like him would never prevail over the local snakes if he were to do it the conventional way. Knowing thine self and thine enemy was the way to achieving surefire victory in battle. Jiang Chen decided to first observe the business models the others were using, then strive to find a model different from theirs in order to survive.

Gain a footing, earn money, expand, build strength. These were Jiang Chen’s successive goals. After experiencing the Regal Pill Palace’s disaster, Jiang Chen realized very clearly everything would be nothing but a fleeting dream without powerful backing. Power and strength to evoke respect, these were the only resources one could build a footing on.  Looking at the Eternal Celestial Capital and then the Ninesuns Sky Sect. They clearly knew he might very well have escaped to the Veluriyam Capital already, yet they still didn’t dare barge their way in. What did that mean? This was precisely the best proof of power. When the Eternal Celestial Capital and the Great Scarlet Mid Region massacred their way into the Myriad Domains, they never showed the slightest scruples; they did whatever they wanted to do. However, they didn’t have the daring to run rampant in Veluriyam Capital. Even a noble house therein wasn’t something they dared strongarm.

These things had left a deep impression on Jiang Chen. He secretly vowed to put down roots in the Capital and develop a faction of his own. Only then could he could he cultivate at ease. Only then could he stop being on the run time and time again, uprooting and moving repeatedly. From the Eastern Kingdom to the Skylaurel Kingdom, to the Precious Tree Sect, then again to the Regal Pill Palace… He’d moved almost every time because he had been passive. The most direct reason was that his power was lacking, that he was too insignificant in front of these absolute powers. By contrast, the Veluriyam Capital was a colossus that was an apex existence even in the Upper Eight Regions. This was undoubtedly the most optimal choice for Jiang Chen, whether for rescuing his father Jiang Feng, rescuing Mu Gaoqi and Elder Yun Nie, or rebuilding the Regal Pill Palace in the future. All of these required the backing of a formidable power.

Without the support from a mighty faction, every plan was but a fleeting dream. A life of always running away like a stray dog might help sharpen himself, but it was too depressing when all was said and done. And so, engaging in the pill business was the first step of his initiative to establishing himself in the Capital!

Wei Jie was indeed offering his full support. He took Jiang Chen to store after store. The two of them visited every first-tier and second-tier store throughout the day. Even some more distinctive third-tier stores weren’t spared his presence. He gained a lot that day.

“Brother Jiang, there are still four stores I haven’t taken you to. These four stores are big top-tier players, they control the pill market’s lifeline in the Capital. We won’t see much if we go there as they look about the same as first-rate stores on the surface. However, some top-level pills will only appear in these four stores.”

Jiang Chen hadn’t gone to these stores, but it was hard to count just how times he’d heard people mention them in the market throughout the day. Big players monopolizing the market wasn’t something Jiang Chen was unfamiliar with. “There’s no need to go to these four stores. Our present goal is still far from that level. Let’s first set our sights on the second or third tier, then strive for the first tier when we get the opportunity to.”

Jiang Chen didn’t want to promise Wei Jie miracles. As a matter of fact, with Jiang Chen’s talent in the dao of pill-making, he could force these four big players to close up shop with only half his talent, to say nothing about first tier stores. However, he would obviously not do so, WIth his current strength and manpower, such a great scope wasn’t something he could withstand. The nail that sticks out gets hammered down. If he recklessly attracted attention to himself, then they could casually crush him with the wag of a finger. When all was said and done, mighty players in the pill market would never be lacking in support from mighty martial powers. Jiang Chen was cooperating with House Wei at present, but even if House Wei threw its whole weight behind him, it was merely a noble house in the end and not a great clan, to say nothing of the great emperors.

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