Chapter 432

The average number of viewers for the Super Bowl was just 100 million people, so why were the advertising fees much higher than the Olympics and World Cup? It was due to the abundant concentration.

Unlike the Olympics and World Cup, which were festivals of the world, the Super Bowl was only for the US. From the company's point of view, it was easy to identify and capture the needs of the Super Bowl viewers. A single ad was able to reach 100 million potential customers, so the value of the Super Bowl ads was inevitably high. 

It 2030, it was natural for the advertising fee per second to exceed 250 million won.

On the other hand, the Olympics and World Cup? The number of viewers overwhelmed the Super Bowl, but the concentration was too low. It was necessary to produce several advertisements in accordance to the interests of each country, and the advertisement effect was also limited because viewers were interested in different events and countries.

The first time it occurred,...