IRAS: Chapter 636 – Public outcry!

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Chapter 636 Public outcry!

Later that afternoon.

It was time to leave from Central TV.

Fu Sihong had gone home, but Zhang Ye stayed behind and also asked the others to stay as well and called them to a spacious performance studio. This was the studio that Central TV Department 1 had allocated for their new program and was pretty large in area. It was previously being used by a talent show program and the place has not been cleared out yet. There were still some light boxes lying around on the ground and in some corners. In terms of its size, Zhang Ye was quite satisfied with it. A station like Central TV did not have a lack of venues. Compared to those other satellite channels, at which some programs had to share a venue between themselves and two or three other programs, Central TV’s standout points were that they had large places, a good policy, as well as many employees.

“I’m afraid that it will be too rushed tomorrow, so I want to delegate some tasks first. It probably won’t take up more than 15 minutes of everyone’s time.” Zhang Ye asked, “Has the green light for the funding been given?”

Ha Qiqi said, “It’s been given. We have 20 million.”

Zhang Ye nodded, then pointed around the venue and said, “This is where our program will be filmed. The station still takes quite good care of us since they’ve allocated the largest performance studio to us. I won’t do things like asking everyone to shout some team motto or whatever. There’s no need for unnecessary stuff like that. Everything still boils down to what we show by our practical actions, and because I’m still unfamiliar with what every one of you here specializes in, I took the initiative to plan out the tasks first. If any one of you is responsible for the job I mention or think that you’re up for it, please tell me.”


“No problem.”

“Just give us your instructions, Director Zhang.”

Everyone listened intently.

Zhang Ye said, “These tasks relate to the progress of the program’s production, so I need everyone to do them well. The first thing is in regard to the website. Our new program will need to have a microsite on the website of Central TV Department 1 or have a standalone website of its own. Its purpose will be promoting and updating the latest news on our program and act as a platform to interact with the public. In the future, there will also be spontaneous polls for audiences to take part in, so I don’t think I need to emphasize how important this is. I want two people to be in charge of the content for this and to network with the main Central TV website team to get it up and running.”

A female editor said, “Let me handle it, that’s my specialty.”

A young male editor looked to his left and right before he raised his hand and said, “Count me in too. I was from the department that handled the official website before I came here, so I know quite a few people who I could get help from to code the microsite and prioritize it for us.”

Zhang Ye said, “Good, thank you then.”

The female and male editors said together at once, “You’re welcome.”

Zhang Ye continued, “The next thing is in regard to the preparations for the preliminary auditions. Sister Qi, I leave this to you. Please approach the station first for some marketing and promotional resources, like the reservations for a television commercial slot or website advertisement banner position so that we can put out information like the registration contact number and application methods. After that, set aside a time and arrange for the applicants to come in waves for the preliminary auditions. Although the actual audition will be done in the studio and recorded, there is still a need to do a preliminary audition so we can pick out the contestants who fit the vocal requirements of show.”

Ha Qiqi responded, “Sure, just leave that to me.”

Zhang Ye gave her a heads-up on this and said, “Your task will be the most difficult one, but it’s also the most important and critical part of the program. If you need more help, you can allocate more people to your team.”

Ha Qiqi laughed and said, “Good, it’s good timing since we’re expecting more people to join our program team tomorrow.”

“Then last but not least, the venue layout and equipment.” Zhang Ye looked at Zhang Zuo and said, “Brother Zhang, I leave this recording studio’s work to you, so please help us to take control of that.”

Assistant Director Zhang Zuo said, “Sure, what requests do you have?”

Zhang Ye said, “How is the quality of the audio equipment of our Central TV Department 1 as well as the studio equipment?”

Zhang Zuo blinked a few times and said, “It’s pretty good. It won’t be any lousier than the other satellite channel’s equipment at least. Most of what we have are professional grade hardware, with some of it being internationally top-tier equipment. They were fitted just last year, but some others are a little older, though still considered higher-end equipment in the country. Overall, it’s not too shabby.”

When Zhang Ye heard that, he shook his head, “That’s not going to cut it. The stage for our new program depends greatly on the audio quality, so even if just some of it is not too bad, that means it’s still not good enough. If that’s the case, then it would mean our setup is just so-so. My principles when it comes to making a program is to either make it the best in the industry or not do it at all. That’s why, when it comes to the equipment and setup, we need it to be the very best. I won’t accept any shortcomings, especially in the area of audio quality. If Central TV has the necessary hardware to support our requirements, then we will borrow them. If not then we will have to find something we can rent, but if they aren’t even available for rent, then we will buy them!”

Zhang Zuo received a fright from this. “Buy it ourselves?”

Ha Qiqi also said nervously, “But we don’t have enough budget to buy them.”

Zhang Ye, who was also not too familiar with the market price, asked, “How much do we need?”

“You might not be aware of it.” Zhang Zuo said, “If you really intend to get brand new, top-tier equipment, then the whole setup would cost over 10 million, minimum. That’s already a very conservative estimate, and would include having already borrowed some items from the station. The kind of setup you’re aiming for would burn a big hole in our pockets, so if you want something that is the very, very best, it could amount to several tens of millions. On top of that, there’s also the troublesome portion of the technicalities. Since it would be a totally new setup, our staff would still need some time to pick up and learn how to operate it. With the 20 million in funding from our station, it’s…”

Zhang Ye frowned. Even with the scenario of the program team borrowing most of the top-tier equipment from the station, it would still cost over 10 million??

It was too expensive!

It was too damn expensive!

But Zhang Ye still said firmly, “Try to borrow first. If that doesn’t work out, buy them!”

Zhang Zuo said, “Then wouldn’t we have no money left over to do other things?”

Zhang Ye said, “The equipment must be ready before everything else, so the pressure will be on your side. No matter what it takes, the props and equipment must be the best. Don’t you all worry about the funding, I will think of a way. Let me handle whatever that needs to be handled on the backend.”

‘OK, I understand.” Zhang Zuo was also turning steadfast now that Zhang Ye had given his word to back them up. He did not have to bother about anything else anymore, so he said, “I will communicate with the Equipment Department tonight and write a list of items we require. If Central TV does not have them, I’ll get their purchasing manager to help quote a figure.”

Zhang Ye nodded and said, “Good, then that’s about it. Since the tasks have been allocated, everyone, please go home and rest well. Starting tomorrow, we will have a tough battle to fight.”

Wu Yi was a little surprised. He said, “Director Zhang.”

“Yes?” Zhang Ye was still quite unused to being addressed in that way.

Wu Yi asked, “Is that all for the tasks? What about the promotional copy….”

Zhang Ye said, “Oh, I will handle that.”

Wu Yi said in surprise, “The invitation for the coaches to join the program…”

Zhang Ye said, “I will contact them.”

Wu Yi was becoming even more surprised now. So he said, “Then the advertising copy…”

Zhang Ye said, “When the website is ready, I will write it.”

Wu Yi said, “Then would you also possibly be handling the participating and title sponsors….”

Zhang Ye said, “Leave that to me as well.”

“Ah?” Ha Qiqi looking a little embarrassed, said, “How can you handle all that by yourself? Those tasks are too broad. Why don’t you delegate some to me. I still have the capacity to handle a little more.”

The other members of the program team also scrambled to offer their help to Zhang Ye.

However, Zhang Ye waved them off and said, “There’s no need for that, we’ll talk about it again.”

For some of the more important and trickier to handle tasks, Zhang Ye decided that he would take them on himself. Even though he was already an executive director, he did not leave all the work to others. Why would he let others do all the dirty work while he sat in the office sipping tea and relaxing? If he did that, the others would not be convinced by him. So Zhang Ye decided that he would get down to work as well. Besides, he was not the type who could sit around doing nothing and not feel bored. With The Voice of China about to make its imminent premiere, he was also itching to do as much as he could. Even if he were forced to rest, he couldn’t do it since he was well known for being a workaholic!

The meeting ended.

Most of the team’s staff left work, while some voluntarily stayed behind to clock some overtime, for instance the assistant directors, Zhang Zuo and Ha Qiqi. Since Zhang Ye was already very clear with his instructions, they couldn’t slack off either. A viewership rating of 0.8% was too great a goal. The pressure they were facing was enormous, so they knew that they had to try their very best this time!

Zhang Ye did not work overtime because Chenchen was still with him at the television station. He didn’t mind working late or staying behind in the office, but Chenchen couldn’t, so after he prepared a simple advertising copy for the preliminary auditions for Ha Qiqi, he took Chenchen home for dinner.


That night.

The official website of Central TV Department 1 started running a promotional ad for a new program.

“Central TV Department 1 joins hands with Zhang Ye. Auditions for a large-scale singing talent show are beginning! ”

Below the title was an introduction for the program: Regardless of looks, height, age, or occupation, as long as you’re blessed with a good voice and hold a strong passion for music, come and register for the auditions immediately. What are you still waiting for?

Registration Hotline 1: 400-8XXXXXXX.

Registration Hotline 2: 400-8XXXXXXX.

Liaison: The Voice of China Program Team.

Actually, the ad was placed in a spot that wasn’t too good. After all, this wasn’t some television commercial. However, it was exactly this inconspicuous program ad that had created a stir online. Just one minute after the ad was posted, already a new thread had been created with an accompanying screenshot!

“Heavens! Zhang Ye has a new program!”

“Oh my god! That’s too fast!”

“Yeah, didn’t Zhang Ye just started work at Central TV Department 1 today? How could he already have news of a new program in the evening when he only started work in the morning? What kind of efficiency is that! Teacher Zhang is indeed the celebrated ‘fastest draw’ in the industry. Whether it’s in producing programs or advertisements, there’s only one way to describe it—fast!”

“But why is it a singing talent show?”

“Zhang Ye is making yet another singing program?”

“Dammit, I was still predicting that he would do a reality show! How did it turn into a singing talent show? Why did it turn out to be a singing talent show? It’s a totally different genre from what I had expected!”

The Voice of China? What a terrible name!”

“F**k, could this really be Zhang Ye’s new program?”

As the thread heated up, countless netizens rushed over to take a look!

This included many television industry insiders as well! They were all very concerned about this topic.

A verified industry insider from Beihe Provincial Television Station said: “Regardless of looks? Regardless of occupation? Regardless of age? Can a talent show be done in such a way? What’s the selling point of the program then? At first glance, it feels like this is a very innovative idea, but if this is a talent show, then the program would barely be watched by anyone. At most, it would be a program that would gain a cult following. I believe the viewer ratings won’t pass 0.4%!”

Another industry insider also said: “To be honest, I’m quite disappointed at this. Having seen Zhang Ye’s previously proposed program Do You Remember, I ended up having great expectations for his new program to be another innovative work just like his Zhang Ye’s Talk Show and Do You Remember, but what is the meaning of The Voice of China? Regardless of looks and age? That has to be some sort of a gimmick, right? It’s impossible that a television station would dare to go against the market trends and practices like this. This program will surely end up just like any other traditional singing talent show that is no different from the others, therefore I cannot understand why Zhang Ye would still jump into such a genre when such programs are so abundantly broadcast with up to four or five such shows per month. Isn’t the audience already getting sick of them?”

A third industry insider said: “I don’t get it either. For someone who is able to create such an innovative show like Do You Remember, why did Zhang Ye not choose to take another path and instead walk a road that is packed with countless other competitors? If this were the case, then why did he sell Do You Remember back then and not leave it for himself instead?”

Someone raised a doubt: “Based on Zhang Ye’s experience, it’s impossible that he did not take that into consideration. Could it be just as they had advertised it, that the singing program will only be focused on vocals alone?

“That’s quite impossible!”

“Yeah, no one would dare to do such a thing.”

“If it were really a talent show that only focuses on vocals alone, who would want to watch such a show? That would be worse than the current singing programs that we have, wouldn’t it?”

The television industry insiders were generally quite pessimistic about the chances of this new program, similar to how those veterans at Central TV Department 1 felt earlier.

The netizens’ reactions were much more diverse. Zhang Ye’s hardcore fans were supporting the new show without any hesitation.

“Supporting Teacher Zhang!”

“It won’t go wrong if it’s Zhang Ye’s production!”

“Haha, looking forward to Teacher Zhang’s new show!”

“Experience tells us not to doubt Teacher Zhang’s decision no matter what. Otherwise, once the dust clears, you’ll find that your face has become swollen!”

“Right, although I also do not understand where the profoundness of The Voice of China lies at, I will still support Teacher Zhang unconditionally. There’s nothing else to say except to tune in to the program on time. Teacher Zhang’s show will definitely be a good watch. He has never disappointed us before in the past, present, and will not disappoint us in the future either!”

“Well said!”

“Zhang Ye’s fan club has gathered!”

“Let’s help Teacher Zhang promote and forward it!”

However, there were also other netizens who were not optimistic about it.

“A talent show that only focus on vocals? That won’t get much of an audience at all!”

“That’s right. If there’s someone who looks terribly ugly with a height of 1.4 meters, even if he sings really well, no one could like him, right? Who wants to look at someone like that? If I watch that, I want it to be a pretty lady!”

“Agreed. Just listening to the vocals is not too reliable, right?”

“Although I would like to agree that a singer should have good vocals as a main attraction, looks are still very important. They are public personalities no matter what, so they need to look friendly to others at the very least, isn’t that true?”

“Is Zhang Ye intending to undermine the traditional singing talent show genre?”

“I agree with what the industry insider said earlier. It’s definitely a gimmick that they’re claiming that only the voice will be used to judge the contestants. It’s just a bluff that’s being used to confuse everyone. The show will still be carried out in the old way.”

“Then there’s even less reason to watch it.”

“Yeah, there are too many singing talent shows these days!”

“What is Zhang Ye trying to do? What is Central TV Department 1 doing?”

“Zhang Ye is indeed Zhang Ye! The way he does things has always left everyone unable to understand why he does them that way!”

Just a tiny banner ad on the Central TV website had created such a big reaction from so many people on the internet. It was probably only Zhang Ye who could invoke such a reaction, as that guy’s name itself already represented controversy. No matter how famous he was or how much he had achieved, just his personality that dared to do what no one else dared to was enough to put him in the same breath as “controversy.” Nothing could be done about this. After all, this was how the entertainment industry worked!

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18 thoughts on “IRAS: Chapter 636 – Public outcry!” - NO SPOILERS and NO CURSING

  1. Oh dear, my wish really may come true. All of these flags are setting up for failure… But then again, the author hasn’t let Zhang Ye fail yet. So who knows.

    1. What?!?! Are you flag blind?

      I could see the lack of funding forcing Zhang Ye to become one of the four coaches, but the show certainly isn’t going to fail.

    2. That be a really stupid idea making him fail. He would lose more trust or totally lose their entire trust on him making this sort of idea. He would be considered as a laughing stock which is too ambitious trying to eat more than he can chew.

      Since they lost trust on him, it be even harder making them accept his point of view. The plot would also slow down, because there be more things that would block him and there would be more annoying insults again that waste more time.

      Not only than there is lesser room for the development as there be more plot hole to fill. His progress would indeed slowed down. The only good point is that the author would be able to implement more chapter adding more annoying uninteresting chapters.

      So far I think it’s better to let him succeed at this moment as this ain’t some sort of fighting battle sort of scenario which you’ll brawl physically. It be alright to lose if that was the case, since it be easy to pay back and beside if you put up a fight at least then it might not be so bad for his image and might even praise him if he gets into some sort of martial artist expert or a martial tournament.

      There is a lot of cultivation novels in wuxia and losing there aren’t so bad of an effect. There is also something related to cooking contest when failing/defeated isn’t a bad thing as well. As for him making his own idea and being the boss of his own at other people’s ground. If he fails, it be even hardly to get harder for them to accept his view and run wild. It be also harder to take other jobs too as they’ll be more hesitant.

      1. Yes. But see, he’s succeeded EVERY time. It was fine before, as he was just starting to build up his fame, but now it’s become very cut and dry. Where’s the challenge, the suspense, the tension, if all he does is succeed? That’s the same problem I have with a lot of Wuxia and Xianxia. There’s no real tension if your character always finds a way to eke out a success, or at least not lose entirely.

        THAT’S why I want him to fail. Because it would add real, actual suspense to whenever he does a new program, or plays in a movie, or writes a song, etc. etc. It’s not realistic that everything in his world should succeed here, as obviously tastes have changed slightly. People would have different interests than in our world, so of course eventually something that was a major success here would lose its appeal in that world. And I think it would also be a major character development for Zhang Ye. It would lessen his arrogance, and make him seriously consider certain programs. It would also maybe induce the effect of him incorporating this world’s taste into his own planning, and coming up with something that’s ACTUALLY his for once.

        There are a lot of benefits that could come out of a main character failing. You’re just so used to seeing him succeed and slap everyone’s faces that you’re not thinking about such things.

        1. 1. people pretty much have the same interest about this world and that world.. it just that they never try to do something unique and still focusing about 1 thing… like there still some people who think who play video games = nerd..
          2. zhang ye arrogance is… well not gonna comment about that. but his working style is so professional like in first movie appearance , grandmaster and the first lecture ( even thou he using doping but still research about the stuff cause in this world ≠ that world ) so i dun really care about his arrogance since he taking yuanqi advice to the core make the people in that world used to him not the other way around ( iras chapter 51 )

        2. Well I just find the character here unusual, because they kept thinking one dimensional and aren’t really open minded about ideas.

          They are too play safe and doesn’t even look like they want to go further. It likes it takes 5-10 for the entertainment to develop. While here it takes like 1-3 years and there are already a lot of new things. I just got the feeling that if he fails it felt like the downfall will be x3 worst compare to irl. Everything they do is so serious and repetitive. I would have been fine if the people of this world aren’t to arrogant despite how much Zhang Ye makes a vivid detailed explanation of his idea. But it is still enough to convinced them. If it was irl and if it’s any other unique idea that hasn’t been implemented. With how good he talk and put in details.

          I can’t even find anyone or anyplace here that has weird culture like Japan that continue to implement or take risk to share many of their weird or fun ideas. They just don’t care and are willing to explore as long as they can like PPAP which doesn’t make sense. Here they aren’t even open to stupid and weird things. They be like “Nooh, it won’t work it just too stupid. People won’t like it: ”

          To be honest it would have been easy to accept Zhang Ye failure if the people here is a bit more realistic with their views and not so one dimensional. They need to learn how to explore and stop with copy paste crap all over again. There are a lot of bias people irl already, but the difference and level of bias people here is like heaven and earth. It’s like bunch of stupid people in modern era that became big shots. I read Game Market 1983 which is a bit similar to these. But the people there are a bit realistic at least.

  2. >Average looking man making a singing talent show where looks don’t matter

    I wonder if he gets criticized from that point of view.

    Meh, another few chapters of industry people dissing Zhang Ye, then the show doing miraculously well on first day. We’ve all seen this song and dance already. Nobody really believes in Zhang Ye, yet he still delivers miracles, over and over again.

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